A common theme in my coaching sessions with clients—and one I’ve personally struggled with over the years—is the elusive goal of “finding my purpose.”

This struggle to find one’s purpose often begins when young professionals enter the workforce and feel disillusioned by the day-to-day reality of work, which often contrasts sharply with the curated views presented by social media influencers. This challenge often resurfaces later in life as the so-called “midlife crisis,” when we start to wonder if there’s more to life.

Many of us believe that if we were just smart enough or worked hard enough, we could uncover our purpose, like finding a set of lost keys. We also tend to think that if we haven’t found our purpose, we have somehow failed.

I suggest a different way to look at purpose. Instead of seeing it as something fixed that must be discovered, think of it as something that evolves over time, gradually building up layer by layer. I call this Purpose Stacking.

In the upcoming series of posts, I will explore the concept of Purpose Stacking. I’ll share concrete tools, methods, and mindsets to help you discover your purpose and integrate it into your everyday life.

The first step on our Purpose Stacking journey will be to “get a good firm grasp of the obvious!”